Our human thinking and coexistence is influenced by many internal and external conditions. Behavioral economics deals with the question of how our human thinking works and how we can optimize our own behavior in a competitive environment.

Further questions are:

• What is the best way to behave in important negotiations and auctions?

• How do heuristics and biases work in our thinking?

• Which consumer behavior really makes you happy?

• How does advertising influence us?

• How can we best assess this in negotiations and influence it to our advantage?

• Which auction formats could I use to achieve better results in our purchasing?

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We are happy to offer training and coaching on the subject of "behavioral economics and game theory". Please take a look at our training offers.